Group 5-2

Don’t Get In The Way Of The Automated Shelves

Josephine Coiro

My animation scrutinises the notion that maximum productivity is always the desired outcome. The language from the voiceover is collected from personal accounts from the r/DailyRituals community and Carolina, a former employee of Amazon’s CamperForce. Alongside this, a collection of prints act as a transcript, the chaos of working at peak productivity resulting in misprints.

Coiro Josephine Slide 2
Coiro Josephine Slide 3

Process

Coiro Josephine BTS 1
Coiro Josephine BTS 2
Coiro Josephine Slide 3
Coiro Josephine BTS 4
Coiro Josephine BTS 5